Mark

Maria Pace Chiavari


Avenida Central: a new thoroughfare to success


The brightest and most fruitful time for the Jannuzzi business kept pace with the rise of a new business class. Good examples of this are commissions from entrepreneurs Eduardo Guinle and Cândido Gaffrée for building the electricity workshops of the Companhia Brasileira de Energia Elétrica on the Rua São Clemente and Rua Visconde de Sapucahy,37 and the construction of seventeen houses and the headquarters of the Fluminense Football Club in the Flamengo neighborhood. Commissioned by Cândido Gaffrée, this real estate venture paved the way for the Jannuzzi company to become involved in what author Paulo Santos defined as “the capital fact of this start of the century”: laying the broad lanes of the Avenida Central that cut through cramped downtown alleyways, inaugurated in 1904.38

This was when Antonio Jannuzzi was competing with famous architects and engineers, like Morales de los Rios, Francisco Oliveira Passos and Ludovico Berna. The most significant of the twelve buildings designed by the Jannuzzi company before this avenue was opened, are those commissioned by Eduardo Guinle, and the building designed as the company’s own technical offices, the first to be opened in this area.

Bearing witness to the high levels of competence attained by this construction company in terms of its work and the use of materials to decorate its façades, the Palácio das Docas de Santos was designed by engineer Ramos de Azevedo, born in São Paulo. Still standing on the Avenida Rio Branco, this old docks office building is today the headquarters of IPHAN.



37. This street was altered and renamed after the Marquês de Sapucaí, in the Cidade Nova district.
38. SANTOS, Paulo. Quatro séculos de arquitetura. Rio de Janeiro: IAB, 1981. p. 79.